The Running Realtor: The FaceBook Frenzy Found my Office

A blend of ramblings about Real Estate & Running around New Haven County and the Connecticut Shoreline

The FaceBook Frenzy Found my Office

Dan Cummings - Facebook StatusTypically I do not consider myself cutting edge but tend to be ahead of the curve with technology. In the case of Social Networking I have been at it for a few years during which time agents around the office brushed it off as something silly.  One agent that noticed me online as she walked by my desk stopped to comment that she thought it was cute that I had all these fictional friends.  Others shrugged off the theory of blogging as a time consuming task that didn't warrant the time.

Well....  I  Heard it through the Grapevine  that the latest memo going around the office declared FACEBOOK is the place to be.  Now I'm being hit with "friend" suggestions and requests that I'm a bit leery about accepting.   There are certainly some agents within the office that I will think nothing of ignoring but I do have friends that I socialize with but don't know if adding them to my "social network" makes good business sense.

Our office manager recently put together a weekly meeting series to enlighten all the agents that want to keep up with technology.  I gave up these nonsense sessions a few years ago because most of the agents just don't get it and I found I was constantly bombarded with requests for help.  Each week a "self-proclaimed" expert in some form of technology offers a presentation to the group so they can all share ideas.  I was told the first guru came in with an attitude that she is God's Gift to the World and started using buzz words like "internet" "smart phones" and "blogging".  Here is an excerpt that I found on Facebook from her before the presentation to the group.

The jist of her idea was that everyone NEEDS a website.  Yes, I agree.... The suggested method of developing a presence was to search Real Estate Agent Sites from other parts of the country and when you find something you like COPY IT!  Of course, anyone with half a brain knows that techique is called COPYRIGHT INFRINGMENT but I have seen agents from my office employ that very logic here on ActiveRain . One agent has four blog posts and two of them appear to be Cut & Paste.

Not every agent is dumb as stone so it was brought to the Keynote Speakers attention that her instructions to the less experienced agents was illegal and opened them up to a lawsuit.  After some back peddling and muttering this was the speakers Facebook comment.

Figured this dilemma must be quite common and was wondering what other commission based salespeople think of allowing office competitors to ride their coat tails.  In time they can develop their own network of online friends but should I make the introductions easy for them?

I'm always running around the Connecticut Shoreline so if you need assistance Buying or Selling a home in my territory just remember to google Dan Cummings, The Running Realtor.

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Comment balloon 19 commentsNo Longer Active • February 15 2009 03:31PM


This sounds like one of the "self proclaimed" experts.  Where do brokers find these folks?

Don't tell your competition how you do what you do. 

I spoke with one of the agents in my network today who asked me something.  All I could say to him is, why on earth should I give you that information?  You are a competitor. 

He chuckled.  He knew better.  He thought he could sweet talk me and catch me off guard.




Posted by Lenn Harley, Real Estate Broker - Virginia & Maryland (Lenn Harley,, MD & VA Homes and Real Estate) about 11 years ago

Love Lenn's comments. I have noticed a marked increase of my competitors starting to blog, using facebook. linkedin, twitter, ect.

Posted by Bill Gassett, Metrowest Massachusetts Real Estate (RE/MAX Executive Realty) about 11 years ago

I recently joined FB and I love it! I use to stay in contact w/my friends who are all over the place. It's a quick and inexpensive way to stay in touch. ~S

Posted by Stephanie Logan (Dune Lake Properties) about 11 years ago

I recently joined FB and I love it! I use to stay in contact w/my friends who are all over the place. It's a quick and inexpensive way to stay in touch. ~S

Posted by Stephanie Logan (Dune Lake Properties) about 11 years ago

Doing something is always better than nothing. Some people sit around all day planning on doing. While the rest of us Do!



Posted by Lisa Coates, Residential Home Sales Specialist (Level Ten Construction Consultants) about 11 years ago

Dan, I have been getting ton's of requests from people on Facebook to be a friend on their page.  Some of these people I don't even know so how in the world did they even find me?

Posted by George Souto, Your Connecticut Mortgage Expert (George Souto NMLS #65149 FHA, CHFA, VA Mortgages) about 11 years ago

Tell those bitches, I mean witches... to go find their own playground!!

Seriously, If I have learned maybe one thing from my few years worth of social networking, it's that the next big thing - or platform, if you will - is only truly beneficial from a professional standpoint in the early stages. Once everyone catches on, it's passe and no longer has the power that brought it into the forefront in the first place. I think you know exactly what I mean Dano.

I taught a series of blogging classes at my brokerage and while there was quite a bit of interest and attendence, only one broker was savvy enough to make the most of it. I feel good about that because she's fantastic and a wonderful professional anyway. Guess I'm fortunate to work with good people.


Posted by Jennifer Monroe, Real Estate REALTOR®/Broker in Beautiful Charlotte (Savvy + Company Real Estate) about 11 years ago

George - Your on facebook? How can you not be my friend : (

I guess my question is if suddenly tons of people in your office joined facebook and all wanted to be your "friend" would you friend them?

Posted by Sandra Cummings, Real Estate Agent, Guilford Connecticut (William Raveis Real Estate) about 11 years ago

And btw... ditto George re Facebook. Who in the hell are all these people anyway???

Posted by Jennifer Monroe, Real Estate REALTOR®/Broker in Beautiful Charlotte (Savvy + Company Real Estate) about 11 years ago

Lenn... The smart ones are always aware of the other motives....

Bill... Must have been an article in Realtor Magazine, seems to be where all the slow agents get their news.

Stephanie... I love Facebook too and network with agents all over the country and friends in my area.  Just don't think it makes much sense to let your entire offiice be part of your social network.

Lisa... I will disagree with your statement... Doing nothing is better than stealing someone else's work via Cut & Paste.

George... Seeing the same thing here... Friend of a Friend of a Friend type associations.  Don't think it's a bad thing unless they are your local competition.

Jennifer... I agree most will never obtain any level of success because they are not willing to work.  Just gauls me to see Cut & Paste agents showing up on ActiveRain.


Posted by No Longer Active (Real Estate) about 11 years ago

Hi My Jen : )

Posted by Sandra Cummings, Real Estate Agent, Guilford Connecticut (William Raveis Real Estate) about 11 years ago

I'm so tired of agents (in my office or otherwise) asking how we achieve something or sell as much as we do, etc....only to listen to my advise, in one ear and out the other... and do nothing! It's like talking to a wall....Actually, even worse! Tired of wasting my breath, so I've just stopped answering them when they ask.

RE: Networking web sites...Many will sign up yet less than 10% will utilize ANY of these sites to improve and grow their business...I wouldn't add the local agents in your office as friends as they will attempt to befriend everyone on your Friends List. I concentrate on adding Agents to my list that are outside my market.

Don't worry about the self proclaimed expert in your office nor the bottom feeder agents in your office who take up space, collect dust and sell 3 homes a year. These agents who are "learning" about Facebook and blogs and the wonder of having their own web site now that it's 2009 just don't get it and never will.

The few of us that DO, will turn it into business and a revenue generating avenue in the same fashion we do with other networking entities we engage in on a routine basis. We will be the ones having records real estate business in a down economy and prevail when others use this market as an excuse to fail.

Keep running Dan as the others eat your dust!


Posted by Kim Cameron, CRS, Broker Salesperson, CRS (Better Homes & Gardens Preferred Properties) about 11 years ago

Dan; Most of these agents trying belately to jump on the bandwagon now, will quickly fall by the wayside. No, I don't think you should be giving them a free ride now!

Posted by Eileen Begley, Monterey Real Estate (Coldwell Banker, DelMonte) about 11 years ago

Having other realtors as Facebook friends has allowed them to indirectly market themselves to my social group.  Interestingly though, most realtors on my page aren't very business oriented or even active online.

Posted by the Chris & Lisa Grus Team, GRI, e-PRO (Premier Realty Exclusive) about 11 years ago

Sandra, well I think we took care of that this morning :) :)

I have only added the people that have asked me to be there friend on Facebook, because I am never on it.  I basically just stick around the Rain.

Posted by George Souto, Your Connecticut Mortgage Expert (George Souto NMLS #65149 FHA, CHFA, VA Mortgages) about 11 years ago

Hi Dan - I don't know if it's a good idea to tell ALL your secrets to competitors in your office or in your market area, but by being "friends" or "connections" or AR buddies with agents in other areas, I have received some pretty good referrals.  I am Facebook friends with a number of my AR friends, and I think it's good business and it's a nice way to get to know them in a different way.

Posted by Susan Neal, Fair Oaks CA & Sacramento Area Real Estate Broker (RE/MAX Gold, Fair Oaks) almost 11 years ago

Dan, wow, that is why there is a whole industry forming for internet reputation repair!  what you put out there, STAYS out there and more than one person could learn a lesson from your "expert" ;-)

Posted by Janie Coffey, Uniting Extraordinary Homes w/ Extraordinary Lives (First Coast Sotheby’s International Realty) almost 11 years ago

Kimberly... I agree the agents that downplayed social networking and blogging a few years ago and are now rethinking their decision will never put in the work required to succeed.

Eileen... That is true now and was also true a few years ago, just look at all the AR profiles that were set up but the people never wrote one post.

Chris... Glad you're not losing business to the locals on your friends list.

George... I find Facebook much more interactive than AR but each has its place.

Susan... A huge number of my Facebook friends actually started here on AR.  Networking with agent around the country makes great business sense and I also think it adds a new dimension when vacationing.  Whenever I go away I look up online friends for a social outing.

Janie... Suppose we all put something out at one point or another that can reflect negatively on us with someone.

Posted by No Longer Active (Real Estate) almost 11 years ago

The same exact thing is happenning in my office, facebook is where its at. Ha!

I also received a call from a competitior asking me to teach them to help them.   Its like them saying, teach me so that I can beat you...  I'm so nice I just don't know what else to say.

Posted by Judy Greenberg, Coldwell Banker - Buffalo Grove - Long Grove Homes (Coldwell Banker Long Grove) almost 11 years ago

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