The Running Realtor: Cyber Monday Marketing Myth

A blend of ramblings about Real Estate & Running around New Haven County and the Connecticut Shoreline

Cyber Monday Marketing Myth

The Cyber Monday Marketing Myth began with the 2005 shopping season to create media frenzy and brainwash the masses into thinking they should be sitting at work spending money instead of doing their job.  As it turns out there is no basis for calling Cyber Mondayanything other than media hype.  Looking back at on-line sales for 2005 cited data the shows the first two Mondays in December were actually busier then Cyber Monday.

So... With Black Friday behind you and Cyber Monday approaching are you finding the bargains?  From what I have heard and seen Black Friday may be one of the biggest Bait & Switch  campaigns in history.  Although the advertising really isn't deceptive it can be called misleading.  Looking at all the fantastic Door-Buster Bargain closely you'll notice fine print disclaimers noting - Quantities Limited! and No Rainchecks!   Reading between the lines it looks pretty clearly like teaser deals to lure you into the store hoping you spend your wad on something else.

The wisest thing you can do the holiday season is remain level headed and think before you spend.  It will be more fun to start the new year with a smile instead of a lingering debt from excessive shopping for quickly discarded items.

If you are in the market for a new home now is a great time to begin your search.  During the coming winter months less buyers are looking at homes and you may find a better deal instead of waiting for the prime spring market to arrive.  Give me a call or drop me an email if you need assistance Buying or Selling a home in my territory.

Email:      24 Hr. Access Line:  203-672-2455


Comment balloon 16 commentsNo Longer Active • November 25 2007 08:47AM



I just heard about that on the Radio... I am not that big on Shopping, it's too much work :0)


Posted by Thomas Weiss (Thomas R. Weiss) over 12 years ago
Dan, I have managed to stay away from stores every Black Friday. Now, tell me more about Cyber Monday. Do you actually find good deals online?
Posted by Mana Tulberg, Real Estate Agent - Camarillo CA (805 County Real Estate) over 12 years ago
Not a shopper myself, so I avoid shopping at all this time of year. I've never even heard of any of this. I guess I've been under water too long ;-))
Posted by Jennifer Monroe, Real Estate REALTOR®/Broker in Beautiful Charlotte (Savvy + Company Real Estate) over 12 years ago

Tom... I'm not much for shopping either especially around this time of year.

Mana... I never really looked for any of the Cyber Monday deals.  Just happened to hear all the horror stories related to Black Friday and remembered past hype about Monday.  There was even a fist fight around here between two women at 4:00am Friday morning... What a season....!!!

Jennifer... If you're not shopping I hope you have a nice supply of fashionable suits for your extended swim.


Posted by No Longer Active (Real Estate) over 12 years ago
Dan - I am so proud of myself this year - with 5 children each with a significant other and 9 grandkids - and 6 sisters and 2 brothers all with kids not to mention the in-laws - I have managed to stay within my budget - and there is something for everyone - now I do notice a lot of ads for software coming into my email - loving the delete button - and buyers they are starting t flow again -most of them having a level head -
Posted by Thesa Chambers, Principal Broker - Licensed in Oregon (Fred Real Estate Group) over 12 years ago

Thesa... Sounds like you are way ahead...  I don't even have a list of ideas for Christmas shopping yet.  Also need to get past 3 birthdays in the coming weeks. 

Posted by No Longer Active (Real Estate) over 12 years ago
There were lots of ads this weekend that seemed to be misleading.  We were tire shopping for my son's car and it was truly amazing to see how the tires are advertised.  Very misleading.
Posted by Philip Turner, Mortgage Banker Since 1980 (MCCUE MORTGAGE COMPANY) over 12 years ago
Dan I never heard of CyberMonday before this.  My youngest son did stand in line at Best Buy from 2:30 AM until they opened at 5:00 AM to get a 22" Wide Screen Monitor that was $100 off its normal price and got one, but you would not catch me doing that.
Posted by George Souto, Your Connecticut Mortgage Expert (George Souto NMLS #65149 FHA, CHFA, VA Mortgages) over 12 years ago


Never heard of Cyber Monday...what some will do for a deal!I prefer to wait until the last minute and shop late at! :)

Posted by Suzanne Sands, Somerset MA Real Estate (Pavao Real Estate) over 12 years ago

Hey Dan,

seems a great advise for consumers, they can get a better deal because they are not buying against with the black friday, I have not been there, because I hate to do tails or lines and people buying like crazy, I prefer to wait, I do not have any urgency buying something that I want to save big bucks.

good blog

Ray Saenz


Posted by Ray Saenz, Homes for Sale in Laredo, TX - Texas, Realtor (Exit Realty Laredo) over 12 years ago
Hi Dan,  Great information!  By the way have you heard of "Buy Naples, Florida real estate Tuesday"?  It's tomorrow!  Don't get left behind! :)
Posted by Shannon Lefevre, Shannon Lefevre, PA Your Naples Smart Girl (John R. Wood Properties) over 12 years ago

Philip... Guess I'll find out about those tire deals soon enough.  Need new ones for the Jeep before winter but I just pop into Town Fair and pay the price.

George... I missed out on the festivities myself.  Typically I'm up early enough to shop at those hours but I've never been a big fan of following the mob.

Suzanne... Never had you pegged as a night owl.... But the stores are much less crowed after 9:00 pm.

Ray... That's the most I ever say you say.... LOL   I have enough junk myself and don't do much shopping.

Shannon... Naples is a little pricey for me.  When in town we just rent a room at the Ritz.

Posted by No Longer Active (Real Estate) over 12 years ago

Dan...I was out on BLACK FRIDAY and don't regret it for a second!  I had a special "wish list" from my 7-year-old and had struggled until that very morning to fulfill his BIGGEST WISH!  As for online...I haven't done that since before Black Friday.  Soo...Cyber Monday isn't too tempting for me.  I have noticed it mentioned ALOT this season.  Is that supposed to mean something besides the subliminal message to SHOP SHOP SHOP!!!???

Posted by Susie Roscoe, Real Estate Specialist | Brandon, FL (Signature Realty Associates) over 12 years ago WHERE IS MY ENTERTAINMENT for Tee's Off Tuesday Dan?  I'm missing it...  :-(
Posted by Susie Roscoe, Real Estate Specialist | Brandon, FL (Signature Realty Associates) over 12 years ago

Dan, thanks for the link.  I had never heard the expression before... must get out more often!  xxoo

Posted by Susan Mangigian, Chester & Delaware County Homes, Delaware and Ches (RE/MAX Preferred, West Chester, PA, RS152252A) over 10 years ago

Hi Dan...Very sound advice.  When some people shop on these "special" days, they get carried away and make rash decisions.  It's that "now or never" mentality and it can hurt them financially.

I do almost all of my shopping on the Internet but not on any particular day and not in any rush.  It is simply much easier for me living some distance from the shops.  It also allows me time for second thoughts.


Posted by Kate Elim, Realtor 540-226-1964, Selling Homes & Land a (Dockside Realty) over 10 years ago

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