The Running Realtor: Do you share everything?

A blend of ramblings about Real Estate & Running around New Haven County and the Connecticut Shoreline

Do you share everything?

How much information should we share?  I'm not talking about marketing techniques that help sell homes or prospecting ideas that bring in new clients.  I'm wondering about deep down personal information. 

Recently I have been playing around on Facebook.  The system has many features I enjoy.  A few friends play scrabble so once or twice a day my turn comes up and I spend a few minutes challenging my mind to find a long lost word.  There is also a "Music Junkie" application that is an on- line variation of name that tune.  My musical taste is entrenched in Classic Rock so I was surprised to find so many modern day artists whose names I have never heard.

Facebook also has many features that require information I am wondering if I should share.   On the surface the questions seem innocent enough, your musical tastes, movies you like and so on but they also probe deeper for details.  Some applications compare you to other friends to match you up based on likes and dislikes.  Other programs are designed to dig into you psychologically showing detailed intelligence or personality traits.  Whether your a super-smart nerd or cool dude is it wise to have so much detail out there.

Is Facebook innocent fun or are they gathering information to compile highly detailed profiles for targeted marketing?   Any thoughts are welcome.

Comment balloon 16 commentsNo Longer Active • November 09 2007 10:59PM


I've seen what my daughters and some of their friends have on facebook.  They give out so much more information than anyone can imagine.  You know the schoold they're going to, can figure their age by their grade level or year of college graduation, can find out about their friends and aquaintances, and are able to see pictures of everyone.  Party pictures, pictures of them acting goofy, etc. are showing.  You can find out their likes and dislikes.  It's a bit scary if you start thinking about all the knowledge that can be obtained from facebook.  Yes, you could definitely find target marketing for types of music, fads, etc.  I don't think that would be too hard.  I believe folks ought to be careful when they decide to put so much information about themselves on facebook.  There is a personal responsibility that needs to be carefully considerered by each member.  What do you share . . . and what do you keep private????
Posted by Meg Zoller, Houston Fine Homes (Keller Williams) over 12 years ago
Dan, I don't see why they can't or wouldn't  sell your info to the highest bidder!!!!!
Posted by Mana Tulberg, Real Estate Agent - Camarillo CA (805 County Real Estate) over 12 years ago

Meg...  I'm at that stage where I'm thinking about how much to really share.  In the past I've worked in the design & engineering field and management has always had an interest in seeing what really makes me tick.  I've played around on-line with test sites that analyze you but that type information I don't readily make available.  When you give out everything they have a much better understanding of how to push your buttons.... Mind Games.

Mana... Agreed... They developed a great site where people willingly allow them to gather data so there is nothing wrong with getting a payday.  I just cautiously tread so my own openness doesn't get me swindled.

Posted by No Longer Active (Real Estate) over 12 years ago
Dan, I've logged onto Facebook but honestly have not had the time to do anything with it.  Also, when I first logged on and saw how many places you could place information about yourself I did get a bit nervous about it all.  Do I want strangers knowing that much about me?  How will it be used?  Like you, I have the same concerns. 
Posted by Kris Wales, Real Estate Blog & Homes for Sale search site, Macomb County MI (Keller Williams Realty - Lakeside Market Center) over 12 years ago


You are a very Wise Man!! I know I don't give out personal info to anyone....

Just in Case, I wouldn't Do It,

Tom Weiss

Posted by Thomas Weiss (Thomas R. Weiss) over 12 years ago
Dan--I used to work in Direct mail and those innocent questions are used to develop profiles. Then they sell your name to target the mailings you would get. I don't know if Facebook has pop ups or ads but I would guess they do. People will pay more for ads to specific groups than others. Either don't give out the info...Or mess with their minds and lie! :)
Posted by Teri Eckholm, REALTOR Serving Mpls/St Paul North & East Metro (Boardman Realty) over 12 years ago

Facebook innocent fun or are they gathering information to compile highly detailed profiles for targeted marketing?

I think you answered your own question there.   Too much is not necessarily a good thing

Posted by Desiree Daniels (RE/MAX Tri County) over 12 years ago
Dan, just join the groups you are comfortable in. My spam has NOT increase since joining facebook. I like the interaction and posting my listings in marketplace, livepads and cribs. More exposure... it is free and my sellers like seeing it there. Each app is created by a different person and I'm sure they all have their motives.
Posted by Missy Caulk, Savvy Realtor - Ann Arbor Real Estate (Missy Caulk TEAM) over 12 years ago
Good morning Dan :)
Posted by Suzanne Sands, Somerset MA Real Estate (Pavao Real Estate) over 12 years ago


I always like to err on the side of due diligence. Before shatring heart-and-soul info ... 
possibly check into the latest reports in the media on Facebook and My Space...

Posted by . 4Terra Land Brokers .. 828-776-0779 Asheville NC, What's Most Important to YOU? Call(828)-776-0779 ( REAL ESTATE RESOURCES & NETWORK ) over 12 years ago

Kris... Facebook does have some fun applications to pass the time, maybe that isn't really a good thing if you want to work hard but I like bouncing in and out of work and play mode all day.

Tom... You know you don't need to walk on eggshells around me.  Could have called me a wise-ass!  :-)

Teri... I do mix it up quite a bit.  Not worried about anyone profiling me but some people that have trouble saying no should be careful or marketer & charitable organizations will bleed them dry.

Dez... Yes... I often do include a statement in the post that many of my questions are rhetorical.  My logic is I openly share the wisdom with the masses but don't want to come off as a pompous ass too..

Missy... True I haven't noticed any increase in junk myself.  Facebook profiles are only available to friends so the site has built in security. 

Suzanne...  I'm gonna have to get you all liquored up some night to see if you're more talkative... LOL

janeAnne... Good idea,  never thought of researching what they do with information.


Posted by No Longer Active (Real Estate) over 12 years ago


Just so you know it doesn't take much!!! ;)

Posted by Suzanne Sands, Somerset MA Real Estate (Pavao Real Estate) over 12 years ago
Dan - So far I've been comfortable with Facebook..except for all the poking!!! LOL and my fighters sure need to learn to fight better...I'm getting creamed!
Posted by Linda Scanlan (A Fan of AR) over 12 years ago

Suzannne... Figured it wouldn't and I'll keep it low cal...  How's a quart of water with a shot of scotch?

Linda... I still haven't figured out if those pokes do anything other then let the other person know you've been there.  My fighters been losing lately also....

Posted by No Longer Active (Real Estate) over 12 years ago
Dan I don't mind sharing some basic information, but I do not feel comfortable when it starts getting to personal and giving someone else information that might be used in a wrong way later.  I think we have to be careful as to just how much we put out there.
Posted by George Souto, Your Connecticut Mortgage Expert (George Souto NMLS #65149 FHA, CHFA, VA Mortgages) over 12 years ago

Sounds like you're making good use of Facebook!!  Look at new ways to find friends to harass...or inform!  I'll have to check you out there too!! 

Posted by Susie Roscoe, Real Estate Specialist | Brandon, FL (Signature Realty Associates) over 12 years ago

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